A study into turnover in the S&P 500 suggests that around 50% of today’s top brands will be replaced in the next ten years.

As markets, customers and technology continue to change, companies are evolving faster than ever before. We see thousands of new competitors entering the marketplace every year, and the businesses that come out on top aren’t just the ones with the best product or technology. Today’s most sustainable organisations are the ones that know how to leverage their brand.